The ultimate guide to bootstrapping hardware startups

In 2010, I started an exploration project based on a common hardware problem: short battery life in mobile devices. Together with my co-founder, we kicked off a 20 months adventure…

4 pieces of advice about accepting advice

1. Lots of advice can be overwhelming – take the good and leave the bad Quite obviously, you can’t follow everyone’s advice. Imagine steering a ship through uncharted waters and…

4 easy tricks to personalize your marketing strategy

You need an arsenal of high-impact tactics — stuff that’s creative, easy to implement, and pilot-tested by others in your field. That’s where this blog post comes in — to…