6 ways content marketing has changed the way we do PR

Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many relevant journalists as possible….

How startups can truly make a social impact

What can be done starts with the digital communities building the future. These startups have achieved such an impact that even in the material economy of the past, they are…

The bare minimum skills required to work for yourself in a creative field

Taste (as Ira Glass famously said) cannot be taught, so most of our artistic abilities come from constant work and our innate talent for creating. The rest of what we…

Where to find ideas and inspiration for a blog post

One of the most common questions I get asked as a writer/blogger/content marketer is where I get my ideas from. Publishing as often as I do (multiple times per week,…