The step-by-step guide to measuring customer loyalty effectively

According to Inc., it costs a business about 5 to 10 times more to acquire a new customer than to sell to an existing one. The average current, loyal customer…

6 ways content marketing has changed the way we do PR

Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many relevant journalists as possible….

How to respectfully reject job candidates

One of the best parts of creating a business is that you start with nothing. No HR policies, no processes and no entrenched ways of doing things. This blank slate…

How startups can truly make a social impact

What can be done starts with the digital communities building the future. These startups have achieved such an impact that even in the material economy of the past, they are…

How to get an MBA in entrepreneurship

A few years ago a friend told me he was taking an “Entrepreneurship Class” and I remember raising an eyebrow. How do you take a class to learn how to…

Why your company needs to measure employee engagement

“Work hard play hard” is an often repeated motto among many startups, as is the popular “Get shit done.” I’m all for those who bring it to their startup culture,…

How companies are tracking their best people without becoming big brother

Help employees understand goals, so you don’t have to hover Goals should act as the basis for everything you do within your company, but sadly this isn’t often the case….

3 things you can change to go from startup to grown up

There are few things in life as rewarding as creating a business out of nothing. If you have any love of enterprise, it is hard not to be enamored with…