The step-by-step guide to measuring customer loyalty effectively

According to Inc., it costs a business about 5 to 10 times more to acquire a new customer than to sell to an existing one. The average current, loyal customer…

6 ways content marketing has changed the way we do PR

Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many relevant journalists as possible….

How startups can truly make a social impact

What can be done starts with the digital communities building the future. These startups have achieved such an impact that even in the material economy of the past, they are…

How to value and nurture your local coworking community

We all have a different definition of community. Community is an elastic concept, like so many others in the world of coworking. The community of coworkers (of which you are…