We all have a different definition of community. Community is an elastic concept, like so many others in the world of coworking. The community of coworkers (of which you are part of as an operator) is what makes a coworking space sustainable in the long term and what brings more value to the coworkers themselves.
A community is not a zero sum game, where one person has to lose in order for another person to gain. In a community the gain of one becomes a gain for the whole. Coworking space operators and a lot of coworkers become masters of the win-win, where all sides gain (although maybe in different quantities).
When you start a community you are the first member. To get some early members to work with you, you have to go out and get more. It can be business partners, prospective coworkers, friends… You have to go out and find anybody that could be interested in working in a coworking space and with whom you can build and grow this new community.
Your inner circle of family and friends is within easy reach—you have to grow beyond it. You will have to attend and create events, introduce yourself and others, you will have to share your story and learn from other people’s stories… And you will have to do this while staying true to yourself.
Don’t be an ass, refrain from pitching. You are building relationships with other human beings, it is not a one way street.